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Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring) - Softcover
Synopsis
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:
Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.
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About the Author
Philip Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London. Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com, the creative challenge consultancy.
"About this title" may belong to another edition of this title.
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A&C Black Business Information and Development, 2011
ISBN 10: 140813988X
ISBN 13: 9781408139882
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005165209
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Marketing and PR : Getting Customers and Keeping Them. Without Breaking the Bank
Published by
Bloomsbury Publishing Plc, 2011
ISBN 10: 140813988X
ISBN 13: 9781408139882
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7066738-6
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