Synopsis
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
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Dictionary of Marketing: Over 6,000 Terms Clearly Defined
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Dictionary of Marketing: Over 6,000 Terms Clearly Defined
Published by
A & C Black Publishers Ltd 05/09/2011, 2011
ISBN 10: 1408152088
ISBN 13: 9781408152089
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Dictionary of Marketing: Over 6,000 Terms Clearly Defined
Published by
A & C Black Publishers Ltd 05/09/2011, 2011
ISBN 10: 1408152088
ISBN 13: 9781408152089
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Dictionary of Marketing
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