Items related to Illustration: Meeting the Brief
This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinking process, not just of creation but from the basic essentials which are often overlooked. It explores the very foundations which underpin the choices made in creating an artwork: How is illustration used today? Who is the target audience? How is the image used to convey information? What is the message? Should it be created through truth or metaphor?
Packed with lively illustrations itself, Meeting the Brief looks at everything required to make informed decisions from gathering research and the relevance of media placement, to subject matter and the use of visual language. This educational guide guides the reader through his or her brief in detail, covering both the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too.
This is a key text for anyone wishing to make their living in this field.
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Book Description:
A book offering essential information for illustrators to help them fulfill their briefs when creating their artwork for clients, looking at how illustration is used today, the needs of the client and target audience.
About the Author:
Alan Male is an illustrator and writer, and directed the Illustration course at University College Falmouth between 1993 and 2010. He was conferred Professor of Illustration in 2009 and is now Director of Study for research and a member of the School of Art and Design Professoriate at Falmouth. He has lectured throughout the United States. Alan has won several awards (gold from the Society of Illustrators Los Angeles and a Texas ‘Bluebonnet' for children's books) and is a regular contributor to magazines and journals. He has previously written Illustration: A Theoretical and Contextual Perspective (AVA, 2007).
"About this title" may belong to another edition of this title.
- PublisherAva Pub Sa
- Publication date2014
- ISBN 10 1408173778
- ISBN 13 9781408173770
- BindingPaperback
- Number of pages160
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Illustration: Meeting the Brief
Published by
Bloomsbury Visual Arts
(2014)
ISBN 10: 1408173778
ISBN 13: 9781408173770
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