Language:Chinese.Paperback. Pub Date: 2010-4-1 Pages: 329 Publisher:.. Little Brown UK Every day we make choices Coke or Pepsi Save or spendStay or go Whether mundane or life-altering. these choices defineus and shape our lives Sheena Iyengar asks the difficult questionsabout how and why we choose: Is the desire for choice innate orbound by culture Why do we sometimes choose against our bestinterests How much control do we really have over what we chooseHer award-winning research reveals that the answers are surprisingand profound In. our world of shifting political and culturalforces. technological revolution. and interconnected commerce. ourdecisions have far-reaching consequences. Use this book as yourcompanion and guide for the many challenges ahead. No one asksbetter questions. or comes up with more intriguing answers MalcolmGladwell. author of THE TIPPING POINT
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Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.
Why would you choose to listen to this audiobook? As Sheena Iyengar points out in her engaging study, our choices are part of a constantly changing interactive relationship with our environment. We choose our clothes, for example, to distinguish ourselves from what we perceive to be "average," and yet we don't want to stand out too much. We fiercely believe in choosing our own life partners, yet 20 years after tying the knot, people in arranged marriages tend to be happier. Before the fall of Communism, Eastern Europeans were unhappy about their limited consumer choices, yet years after the fall many of them find consumer choice to be a prison. Orlagh Cassidy narrates with a scholarly, balanced sensibility that keeps the work appealing. She adds an empathetic touch when recounting Iyengar's anecdotes about her childhood and Sikh extended family. Those who loved BLINK, THE WISDOM OF CROWDS, or FREAKONOMICS are sure to enjoy this. R.W.S. © AudioFile 2010, Portland, Maine
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