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The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them - Softcover
Synopsis
Language:Chinese.Paperback. Pub Date: 2010-4-1 Pages: 329 Publisher:.. Little Brown UK Every day we make choices Coke or Pepsi Save or spendStay or go Whether mundane or life-altering. these choices defineus and shape our lives Sheena Iyengar asks the difficult questionsabout how and why we choose: Is the desire for choice innate orbound by culture Why do we sometimes choose against our bestinterests How much control do we really have over what we chooseHer award-winning research reveals that the answers are surprisingand profound In. our world of shifting political and culturalforces. technological revolution. and interconnected commerce. ourdecisions have far-reaching consequences. Use this book as yourcompanion and guide for the many challenges ahead. No one asksbetter questions. or comes up with more intriguing answers MalcolmGladwell. author of THE TIPPING POINT
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About the Author
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.
From AudioFile
Why would you choose to listen to this audiobook? As Sheena Iyengar points out in her engaging study, our choices are part of a constantly changing interactive relationship with our environment. We choose our clothes, for example, to distinguish ourselves from what we perceive to be "average," and yet we don't want to stand out too much. We fiercely believe in choosing our own life partners, yet 20 years after tying the knot, people in arranged marriages tend to be happier. Before the fall of Communism, Eastern Europeans were unhappy about their limited consumer choices, yet years after the fall many of them find consumer choice to be a prison. Orlagh Cassidy narrates with a scholarly, balanced sensibility that keeps the work appealing. She adds an empathetic touch when recounting Iyengar's anecdotes about her childhood and Sikh extended family. Those who loved BLINK, THE WISDOM OF CROWDS, or FREAKONOMICS are sure to enjoy this. R.W.S. © AudioFile 2010, Portland, Maine
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- PublisherLittle, Brown
- Publication date2010
- ISBN 10 1408702622
- ISBN 13 9781408702628
- BindingPaperback
- Edition number1
- Number of pages329
- Rating
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The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
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Little, Brown 01/04/2010, 2010
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ISBN 13: 9781408702628
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The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
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ISBN 10: 1408702622
ISBN 13: 9781408702628
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Paperback. Condition: USED_VERYGOOD. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002034850
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The Art of Choosing : The Decisions We Make Everyday - What They Say about Us and How We Can Improve Them
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ISBN 13: 9781408702628
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The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
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ISBN 13: 9781408702628
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The Art of Choosing : The Decisions We Make Everyday - What They Say about Us and How We Can Improve Them
Published by
Little, Brown Book Group Limited, 2010
ISBN 10: 1408702622
ISBN 13: 9781408702628
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The Art of Choosing : The Decisions We Make Everyday - What They Say about Us and How We Can Improve Them
Published by
Little, Brown Book Group Limited, 2010
ISBN 10: 1408702622
ISBN 13: 9781408702628
Used
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First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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