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The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
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About the Author:
RUPERT THOMSON is the author of eight highly acclaimed novels, of which Air and Fire and The Insult were shortlisted for the Writer's Guild Fiction Prize and the Guardian Fiction Prize respectively. His most recent novel, Death of a Murderer, was shortlisted for the 2008 Costa Novel Award. His memoir This Party's Got to Stop was published in 2009.
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- PublisherBloomsbury UK
- Publication date2012
- ISBN 10 1408833204
- ISBN 13 9781408833209
- BindingPaperback
- Number of pages312
- Rating
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Soft
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Bloomsbury Paperbacks
(2012)
ISBN 10: 1408833204
ISBN 13: 9781408833209
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Soft
Published by
Bloomsbury Paperbacks
(2012)
ISBN 10: 1408833204
ISBN 13: 9781408833209
New
Paperback
Quantity: 14
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