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Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching - Softcover
Videocracy
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our worldWhat we watch, create, upload, follow, subscribe to and share matters - It reveals more about ourselves and our society than we could imagine. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials and colourful personalities provide us with surprisingly profound insight into human nature - in all its glory and ignominy.Through rousing and illuminating behind-the-scenes looks at beloved videos and famous trends, Videocracy reveals internet video's massive influence in our world, explains how awkward dance moves become global phenomena and paints a vivid, multi-layered and unexpected portrait of modern culture.Reviews
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our worldWhat we watch, create, upload, follow, subscribe to and share matters - It reveals more about ourselves and our society than we could imagine. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials and colourful personalities provide us with surprisingly profound insight into human nature - in all its glory and ignominy.Through rousing and illuminating behind-the-scenes looks at beloved videos and famous trends, Videocracy reveals internet video's massive influence in our world, explains how awkward dance moves become global phenomena and paints a vivid, multi-layered and unexpected portrait of modern culture.Reviews
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- PublisherGARDNERS VI BOOKS AMS006
- Publication date2018
- ISBN 10 140888027X
- ISBN 13 9781408880272
- BindingPaperback
- Number of pages352
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Videocracy : How Youtube Is Changing the World . . . With Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching
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Videocracy (Paperback)
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Book Description Paperback. Condition: new. Paperback. From YouTube's head of culture and trends, an intriguing examination of internet video--the world's largest collection of cultural data--and what it reveals about us.Think about it: for the first time in the history of storytelling, human beings have the ability to freely disseminate, with absurd ease, their ideas and passions to the majority of the world. YouTube is the first centralized example of nearly uninhibited creative expression and distribution since the beginning of recorded communication. It is the largest collection of cultural data--of taste, of creativity, of emotion--in the history of our species. More than 400 hours of video are uploaded to YouTube every minute. And the videos we share have had a huge impact on the world.Viral videos of politicians have changed the course of elections. Clips from Iran, Egypt, Tunisia, Myanmar, and the Ukraine have inspired outpourings of aid and support from both local and international communities. Footage of the tragic deaths of black men fueled an entire social movement that put a spotlight on relations between the black community and law enforcement. And its not just the serious videos that have an impact. The massive popularity of oddly satisfying videos indicates our desire for order in an otherwise chaotic world. Videos that highlight the features in elevators are very soothing for people on the autism spectrum. Children love unboxing videos almost as much as they enjoy opening new toys themselves. These videos tell us about ourselves, and theyre all on YouTube. As Allocca says, if aliens wanted to understand our planet, he'd give them Google, but if they wanted to understand us, he'd give them YouTube.This book is about a new era of creativity, in which the small ways we react and interact every day have unprecedented power to affect the world. Its about art that wed never call art. Its about creativity that often doesnt seem creative. But what we watch, as a society, deeply matters, and these videos can tell us everything we need to know about the evolution of modern communication and our cultural landscape. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781408880272
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Videocracy
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Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching by Kevin Allocca [Paperback ]
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Videocracy
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