Examines the history of behavioral economics, discussing the theory of Israeli psychologists who wrote the original studies undoing assumptions about the decision-making process and the influence it has had on evidence-based regulation.
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Michael Lewis, is the best-selling author of Liar’s Poker, Moneyball, The Blind Side, and Flash Boys. He lives in Berkeley, California, with his wife and three children.
“Lewis has written one hell of a love story.”
- Jennifer Senior, New York Times
“Hugely important.”
- Samantha Power, New York Times Book Review
“A must-read.”
- Greg McKenna, Business Insider
“Fascinating stories about intriguing people.”
- Cass Sunstein and Richard Thaler, The New Yorker
“Brilliant... Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.”
- William Easterly, Wall Street Journal
“Compelling... The Undoing Project is a history of the birth of behavioral economics, but it’s also Lewis’s testament to the power of collaboration.”
- Peter Coy, Bloomberg Businessweek
“Whatever subject strikes his fancy, Lewis renders it clear and understandable while showcasing its human drama. In the realm of exalted journalistic wizardry, he is surely kin to Tracy Kidder and Malcolm Gladwell.”
- Dan Cryer, Boston Globe
“Intellectually mesmerizing and inspiring.”
- Harper's Bazaar
“Mind-blowing... [The Undoing Project] will raise doubts about how you personally perceive reality.”
- Don Oldenburg, USA Today
“Michael Lewis has a genius for finding stories about people who view reality from an unusual angle and telling these stories in a compulsively readable way.”
- Geoffrey Kabat, Forbes
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