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The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones.
Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.
Many of the principles presented in the book were used and fine-tuned in the creation of these companies and in Steve’s many years as a high-level advisor and company board member for companies both living and dead. Steve currently teaches entrepreneurship and customer development at Stanford University School of Engineering and at U.C. Berkeley Haas School of Business. In the classroom, his ideas, methodologies, and principles on customer development are presented and proofed each day in dialogues and analyses with the best business students as well as some of the most accomplished executives in the country.
Steve is an ardent conservationist and a board member of Audubon and Audubon California.
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