Student Workbook for Public Relations Writing: Principles in Practice

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9781412914444: Student Workbook for Public Relations Writing: Principles in Practice
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This workbook gives students the opportunity to put their learning into practice. The text introduces four fictional clients for whom the students may 'work' as they complete assignments.

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About the Author:

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He taught at Westfield State University for 24 years. In addition to developing and teaching communication research for regular classroom settings, he developed and taught hybrid and online versions of the course, and also taught organizational communication, public relations, and public relations writing. His primary research interests are organizational communication and organizational image. Dr. Treadwell has published and presented research on organizational image and organizational image research, consumer response to college names, health professionals’ images of AIDS, faculty images of the communication discipline, and employers’ expectations of newly hired communication graduates. His work appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of the Association for Communication Administration, Journal of Human Subjectivity, and Criminal Justice Ethics, as well as international health education journals. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., SAGE, 2005). Dr. Treadwell also has international educational consulting experience in agricultural extension and health communication.

Jill Treadwell has 30 years experience in publications and public relations.  She has managed PR campaigns for the US and international companies as well as for non-profit and educational organizations.  She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies.

In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing and other writing courses in both classroom and online settings at Westfield State College.

About the Author:

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing. He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.



Jill Treadwell has 30 years experience in publications and public relations.  She has managed PR campaigns for the US and international companies as well as for non-profit and educational organizations.  She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies.

In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing and other writing courses in both classroom and online settings at Westfield State College.

"About this title" may belong to another edition of this title.

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