Key Concepts in Public Relations (SAGE Key Concepts series) - Hardcover

Franklin, Bob; Hogan, Mike; Langley, Quentin; Mosdell, Nick; Pill, Elliot

 
9781412923187: Key Concepts in Public Relations (SAGE Key Concepts series)
Hardcover
ISBN 10: 1412923182 ISBN 13: 9781412923187
Publisher: SAGE Publications Ltd, 2009

Synopsis

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading

"synopsis" may belong to another edition of this title.

About the Author

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Bob Franklin is also the author of the successful Key Concepts in Journalism Studies.

Quentin Langley is also a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications Ltd
Publication date
2009
Language
English
ISBN 10 
1412923182
ISBN 13 
9781412923187
Binding
Hardcover
Edition number
1
Number of pages
272

Other Popular Editions of the Same Title

9781412923194: Key Concepts in Public Relations (SAGE Key Concepts series)

Featured Edition

ISBN 10:  1412923190 ISBN 13:  9781412923194
Publisher: SAGE Publications Ltd, 2009
Softcover