Mass Communication Research Methods (SAGE Benchmarks in Social Research Methods) - Hardcover

Hardcover

ISBN 10: 1412930049 ISBN 13: 9781412930048

Publisher: SAGE Publications Ltd, 2009

Synopsis

Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with ′the media′.

This major work combines ′pure′ methods articles or discussions with a range of ′exemplary′ applications – within particular theoretical frameworks – of each particular method or approach. The content is divided into five sections:

• Section I: Asking the right questions
• Section II: Researching media institutions, organizations, professionals and production
• Section III: Researching media content and representation
• Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures
• Section V: Doing communication research

About this title

About the Author

Anders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for academic journals such as Cambridge Journal of Education; The European Journal of Communication; Public Understanding of Science; New Genetics and Society; Environment and History; Journalism: Theory, Practice and Criticism; The Communication Review; Political Studies; Health Education Research; Addiction Research and Theory; The British Medical Journal.

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2009
• Language: English
• ISBN 10: 1412930049
• ISBN 13: 9781412930048
• Binding: Hardcover
• Edition number: 1
• Number of pages: 1592
• Editor: Hansen Anders