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Synopsis
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.
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About the Author
Robert B. Burns is a retired professor who spent 40 years teaching research methods and statistics in universities around the world, including Head of Department of the Postgraduate School of Education at Bradford University and Professor of Applied Psychology at Cape Town University. He still works part-time in the Business Faculty of the University of the Sunshine Coast, Queensland, Australia.′
Richard A. Burns has several years experience teaching psychology, including Research Methods courses, at university and college levels in Australia, Norway and the UK. Currently he works within the Ageing Research Unit, at the Australian National University′s Centre for Mental Health Research in Canberra, Australia.
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- PublisherSAGE Publications Ltd
- Publication date2008
- ISBN 10 1412945305
- ISBN 13 9781412945301
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages560
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Business Research Methods and Statistics Using SPSS
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SAGE Publications, Limited, 2008
ISBN 10: 1412945305
ISBN 13: 9781412945301
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