Visual Communication: Understanding Images in Media Culture - Softcover

Aiello, Giorgia; Parry, Katy

Softcover

ISBN 10: 1412962242 ISBN 13: 9781412962247

Publisher: SAGE Publications Ltd, 2019

Synopsis

In today’s digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the ‘selfie’ across social media platforms, visual communication is increasingly central to our everyday mediated lives.

It is more important than ever to examine the social and cultural implications of mediated images – but how can we really interrogate the work that images do?

Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit to do just that. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying a diverse range of methods to your own work. The book:

• Illustrates multiple perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis.
• Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption.
• Brings theory to life with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images.
• Shows you how to combine approaches and methods to best suit your own research questions and projects.  

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

About this title

About the Authors

Giorgia Aiello is an Associate Professor in Media and Communication at the University of Leeds. Her research focuses on the politics and potentials of visual, multimodal, and material communication. Giorgia is interested in how aesthetics shape and are shaped by political, economic, and cultural agendas. Her work aims to uncover how identities are formed, how both difference and diversity are negotiated, and how inequalities are maintained or overcome through media and communication. She is a co-editor of Communicating the City: Meanings, Practices and Interactions (Peter Lang, 2017) and the author of many journal articles, book chapters, and short publications about branding, photography, data visualization, political imagery, and cities.

Katy Parry is an Associate Professor in Media and Communication at the University of Leeds. Her work focuses on visual politics and activism, images of war and representations of contemporary soldiering. She is a co-author of Political Culture and Media Genre: Beyond the News (Palgrave Macmillan, 2012) with Kay Richardson and John Corner, and a co-editor of Can the Media Serve Democracy? Essays in Honour of Jay G. Blumler (Palgrave Macmillan, 2015), with Stephen Coleman and Giles Moss. Her current research interests include the visual expressions of political solidarity shared in response to the murder of Jo Cox MP during the Brexit referendum campaign, and the representational politics of the war veteran in contemporary media.

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2019
• Language: English
• ISBN 10: 1412962242
• ISBN 13: 9781412962247
• Binding: Paperback
• Edition number: 1
• Number of pages: 312