Doing Ethnography (Introducing Qualitative Methods series) - Hardcover

Gobo, Giampietro; Molle, Andrea

Hardcover

ISBN 10: 1412962250 ISBN 13: 9781412962254

Publisher: SAGE Publications Ltd, 2017

Synopsis

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

• Autoethnography
• Digital Ethnography
• Visual Ethnography
• Feminist Ethnography
• Managing and Analysing data

This is an ideal companion for every novice researcher.

About this title

About the Author:

Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies. 

 

Review:

In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen. 

 

Author: Iddo Tavory Published On: 2016-08-19

This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers.

Author: Amanda Bingley Published On: 2016-09-29

About this edition

• Publisher: SAGE Publications Ltd
• Publication date: 2017
• ISBN 10: 1412962250
• ISBN 13: 9781412962254
• Binding: Hardcover
• Edition number: 2
• Number of pages: 352