Items related to Advertising Creative: Strategy, Copy, and Design
Synopsis
"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics."
-Ginger Rosenkrans, Pepperdine University
In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology. This hands-on textbook is packed with cutting edge examples and details that take readers well beyond traditional media. Woven throughout the book are examples and case histories related to diversity and an ever-expanding global marketplace. Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising programs in the country and an award-winning creative director and agency principle).
New to the Second Edition
- Reflects the changes in the advertising industry- especially the expansion of digital media- with revised chapter organization that allows for greater tactical discussion
- Provides a clear picture of the industry with insightful stories from seasoned creative professionals and student ad examples
- Now four-color throughout, the text showcases vivid sample ads that clearly illustrate recent trends
- Brings featured concepts to life in the classroom with end-of-chapter exercises
"synopsis" may belong to another edition of this title.
About the Author
Tom Altstiel (M.A., University of Illinois at Urbana-Champaign) is owner/partner of Prom Krog Altstiel, Inc., an integrated marketing communications service provider (responsible for creative strategy and tactics, including copywriting, video and broadcast production, Web development, interactive programs, client service and new business development). In addition, since 1999, Altstiel has taught part-time at Marquette University, including such courses as Copywriting, Advanced Copywriting, and Campaigns (with emphasis on AAF competition). He has won more than 185 local, regional and national creative awards and serves on several judging panels for national award competitions. In 2003, Altstiel received the Dean's Award for Outstanding Part Time Faculty for the College of Communication at Marquette University.
Review
Alstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics.
(Ginger Rosenkrans )
Strongly illustrative of concepts; easy to understand. A very practical approach. (Richard Baxter )
This text allows marketing students who are "creative" to be creative. (Keith Starcher )
The book contains good instructional materials with examples. A good step-by-step book. (Alexander Muk )
"About this title" may belong to another edition of this title.
- PublisherSage Publications, Inc
- Publication date2009
- ISBN 10 1412974917
- ISBN 13 9781412974912
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages368
- Rating
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Advertising Creative : Strategy, Copy, and Design
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ISBN 10: 1412974917
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Advertising Creative : Strategy, Copy, and Design
Published by
SAGE Publications, Incorporated, 2009
ISBN 10: 1412974917
ISBN 13: 9781412974912
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Advertising Creative : Strategy, Copy, and Design
Published by
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ISBN 10: 1412974917
ISBN 13: 9781412974912
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