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Synopsis
Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.
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About the Author
Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, and the theories of Kenneth Burke.
Review
“Brummett does a masterful job in strategically covering certain domains within the discipline to provide students with a complete picture so that they feel comfortable approaching the discipline. I truly enjoy the book and feel it is a ′must have′ for anyone interested in teaching race, representation, and popular culture.”
Author: Donathan L. Brown Published On: 2010-05-10
“Brummett’s presentation of the material reflects the complexity of culture in a way that is understandable to students.... His use of artifacts engages students in critically understanding the construction of today’s mediated reality of culture and ideologies.”
Author: Yvonne Prather Published On: 2010-05-10
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- PublisherSAGE Publications, Inc
- Publication date2010
- ISBN 10 1412975689
- ISBN 13 9781412975681
- BindingPaperback
- Edition number3
- Number of pages328
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