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Health Communication Message Design: Theory and Practice - Softcover

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9781412986557: Health Communication Message Design: Theory and Practice

Synopsis

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book s

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About the Author

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

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  • PublisherSAGE Publications, Inc
  • Publication date2011
  • ISBN 10 1412986559
  • ISBN 13 9781412986557
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages296
  • EditorHyunyi Cho
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    • 3.3 out of 5 stars
      10 ratings by Goodreads

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