Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success - Softcover

Phillips, Michael; Rasberry, Salli; Fitzpatrick, Diana

Softcover

ISBN 10: 1413301843 ISBN 13: 9781413301847

Publisher: Nolo, 2005

Synopsis

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

# encourage customers to spread the good word about your business
# attract new customers and gain their trust
# turn dissatisfied customers into loyal supporters
# list your products or services widely and inexpensively
# plan marketing events that will keep customers involved
# encourage the media to comment positively on your business

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs. --This text refers to the Paperback edition.

About this title

About the Author

Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films, construction, business consulting, and writing. An artist and gardener, Salli is the author of the Art of Dying: Honoring and Celebrating Life's Passages (with Watanabe, Ten Speed Press), Living Your Life Out Loud: How to Unlock Your Creativity and Unleash Your Joy (with Selwyn, Pocket Books), Running a One-Person Business (with Whitmyer, Ten Speed Press), The Seven Laws of Money (with Phillips, Pocket Classics), Honest Business (with Phillips, Pocket Classics), The Briarpatch Book (ed. with Phillips, New Glide) and Marketing Without Advertising (with Phillips, Nolo).

Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. He also ran a pioneering small business school called the Noren Institute in San Francisco. Co-author of Marketing Without Advertising, Michael is the author of many other books, including The Seven Laws of Money (with Rasberry, Pocket Classics), Honest Business (with Rasberry, Pocket Classics), The Briarpatch Book (ed. with Rasberry, New Glide), Simple Living Investments (Clear Glass), Citizen Legislature (with Callenbach, Banyan Tree), and Commerce (Clear Glass).

Edition details

• Publisher: Nolo
• Publication date: 2005
• Language: English
• ISBN 10: 1413301843
• ISBN 13: 9781413301847
• Binding: Paperback
• Edition number: 5
• Number of pages: 240