Keep It Simple, Stupid: Secrets of Face-To-Face Selling - Softcover

Montgomery, William J.

Softcover

ISBN 10: 1413705871 ISBN 13: 9781413705874

Publisher: Publishamerica Inc, 2003

Synopsis

Exposing little known but shockingly effective selling techniques, Keep It Simple, Stupid is the only “face-to-face sales” training book you will ever need. You will quickly learn how to use human psychology to your advantage, how to prepare successful sales scripts, how to build value in your products, how to gain your customers’ trust and confidence, how to get into their homes and offices, how to overcome objections, and many more amazing proven selling tips that show you how to quickly master the craft of selling. Covering both door-to-door and business-to-business sales, you will be astounded at just how easy it can be to succeed in sales and to earn an income level you only ever dreamed of achieving. Now you can stop dreaming and start reading for success.

About this title

About the Author

Bill Montgomery began selling door to door at the age of 13, for extra pocket money. He has since gone on to bigger and better things and has sold just about everything imaginable; with huge success. He is now very much in demand as a sales trainer and public speaker, but he refuses to be called a "Motivational Speaker". He is a salesman and always will be.

Excerpt. © Reprinted by permission. All rights reserved.

Selling in my own opinion is a craft, something that is rarely mastered overnight, but like most crafts requires a good teacher and practise. I was once just like you are now, looking for a way to improve my chances of succeeding in direct sales and looking for the answers to my many questions in a book which, unlike you, I was never fortunate enough to find.

True - there may be some very good books on the market about selling, but in my own opinion they are too long winded & tend to give the reader an immediate impression that selling requires a master s degree in psychology & communications. Nothing could be further from the truth; the large majority of successful salespeople had no previous sales experience, nor qualifications in selling skills.

I personally try to look upon my craft as I would a game and like most games it has an objective that has to be reached before you can win or progress to the next level. You just need to know the rules & what tactics to use in the game in order to win - getting that sale.

Selling isn t as complicated a matter as one might think and the very fact you are reading this book tells me that you either want to start a career in selling or improve your existing sales performance - believe me when I say you will.

I m going to reveal little known tactics to you that may shock, or at the very least surprise you about direct selling, plus all you need to know to create a sales script, get into their homes/offices, get their attention, to believe in you and your product and ultimately get that sale.

Firstly, I will assume that you the reader have little or no direct selling experience and as such I will do my best to keep to the K.I.S.S theory, Keep it Simple Stupid - something all good salespeople try and adhere to when selling. No doubt you ve heard it mentioned somewhere.

This is the only real acronym I will use in my book, too many are used in sales and are in my own opinion, using my own acronym ATWOT - a total waste of time !

Selling as you probably know, is creating a need, want & desire for the product or service you have to offer in the end user, whom I refer to throughout this book as the prospect . You as the salesperson have to convince someone verbally to believe in you, your product and part with their hard earned cash to buy your product or service. Not an easy task given the fact that chances are they have survived without your product or service up till now. It really does helps your position as the salesperson if you genuinely believe in your product or service and can be naturally enthustiastic, if you arent and you are unable to feign it to a very high standard - move on.

Being in direct sales has its own unique challenges, unlike the retail or car salesperson whose prospective customers have already expressed a desire, need or want simply by physically visiting their store or showroom; you have to create that need starting from scratch. There you are face to face with someone you know nothing about and you re intending to leave them with something they had, until now perhaps never even needed or wanted and best of all they have to pay you for it.

Remember too that people hate to be sold to don t they? What happens when you visit a store and the assistant asks you "Do you need any help?" We usually respond by saying "No thanks, I'm just looking" as we don t want to be pressured or persuaded into buying.

Edition details

• Publisher: Publishamerica Inc
• Publication date: 2003
• Language: English
• ISBN 10: 1413705871
• ISBN 13: 9781413705874
• Binding: Paperback
• Number of pages: 70