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Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles My Career With Chrysler - Hardcover
Synopsis
Author Reveals Experience Working at Chrysler Corporation in Collection of Short Stories
Author Evan Boberg dispels the myths surrounding the automobile industry and the employees who work there. "With very few exceptions, books about the automobile industry are written by members of the press and by high level executives. The car companies hide the problems and embarrassments from the press … and the executives are self-aggrandizing. Though these stories are most often very interesting, they do not tell the whole truth. As a low-level engineer, I was a true insider," says Boberg.
In Common Sense Not Required, Boberg uses humor to expose some of the less intelligent moves made behind the walls of Chrysler. He sets up several "Common Sense Principles" and illustrates with anecdotes from his 12 years at the corporation how these principles were ignored, resulting in increased costs to the corporation.
Common Sense Not Required blends autobiography with a light-hearted exposé and includes tips on commonly asked questions about the industry and cars in general. Readers will learn how to find a good mechanic, why certain things aren’t covered under a new car warranty, what happened to the 100 mpg carburetor and whether or not to buy a hybrid vehicle.
With wit and wisdom, Boberg offers a humorous collection of true stories that will appeal to anyone interested in cars and hybrid vehicles or anyone curious to know what it takes to work in the industry. According to Boberg, "It doesn’t take a genius to design cars, it doesn’t even require common sense!"
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About the Author
Boberg began his career with Chrysler in 1986 in the American Motors Engineer in Training program. He later moved to a team that created the early design of the 1997 Jeep Wrangler and the 1999 Grand Cherokee. He spent his last three years with the Chrysler research group, Liberty, where he developed computer simulation of hybrid electric cars for the corporation. He is named on four patents for hybrid technology and on four other patents.
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Even this early in the program, we knew a series hybrid would not be the direction for the Chrysler HEV program. Nonetheless, the ESX showcar was to be a series hybrid, building what we knew was obsolete hardware would waste our time leading up to the show. We made-up impressive fuel economy numbers (lies) that were slightly based on our simulation.
After the Detroit auto show in January, press rides in the car were held for several months/years following. We didn t actually deliver a hybrid drivetrain. On these rides the vehicle was driven as an electric vehicle, with the diesel engine operated for the sound effects. The scheduling of press people to drive the car was done to insure the batteries would not be depleted (only a few at a time, then it was put back on a charger before the next group). The diesel engine and generator controls to charge the batteries had not yet been developed. All show and no go! At least it wasn t a pushcar.
With the impressive promises made with the ESX and the silence from GM and Ford (they didn t have the Liberty Way), the ESX garnered quite a bit of attention from the press. Steve Harding and Bob Leery, who did the majority of the work on getting the vehicle ready to show, were interviewed often. It seemed they really enjoyed the attention. The press was told fuel economy would be in excess of 50 miles per gallon. Our simulation showed about 30 mpg. We couldn t really test for fuel economy, because it wasn t really a hybrid. Truthfully, it was an electric car with a diesel engine noisemaker! Bob would occasionally wonder about the lies he would tell and weigh the morality of it against the fawning of the press which he clearly enjoyed.
I ve read many stories by reporters who have driven the vehicle. Rarely do they mention the diesel engine was even started. They think they are driving a hybrid, but in fact they are only driving an electric car. They d been duped!
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Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles My Career With Chrysler
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