Without question, Starbucks Coffee is one of the greatest business success stories. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500 percent, and opened over 11,000 locations worldwide.
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John Moore spent eight years designing and implementing marketing programs for Starbucks Coffee, eventually leaving to work in the same capacity with Whole Foods Market. Today, he operates the Brand Autopsy Marketing Practice, a consultancy helping companies get bigger by acting smaller. He is a frequent speaker at conferences, companies and colleges, and he writes the popular marketing blog, Brand Autopsy. www.tribalknowledge.biz
"Starbucks is more than a coffee shop... it's every marketer's favorite example. John Moore brews up a bookful of great marketing ideas, extra caffeine."
—Seth Godin, Author of Purple Cow
“Brimming with oodles of particulars that only a longtime insider could supply, Tribal Knowledge is an immersive account of how Starbucks changed the world—not by discovering the potion to magic branding dust—but by passionately focusing on the smallest of details of the customer experience.”
—Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists
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