Items related to Creating Customer Evangelists: How Loyal Customers...
Synopsis
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.
When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.
Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.
By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word.
When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.
Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.
By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word.
Updated material for this edition includes
* New research about the effectiveness of word of mouth
* Updated case studies
* How blogs, podcasts and other social media affect the six tenets of evangelism
* Preface about the growth of customer evangelism, fueling a "word of mouth marketing" industry
* Updated case studies
* How blogs, podcasts and other social media affect the six tenets of evangelism
* Preface about the growth of customer evangelism, fueling a "word of mouth marketing" industry
"synopsis" may belong to another edition of this title.
About the Author
Ben McConnell and Jackie Huba, authors of Citizen Markters and Creating Customer Evangelists, popularized the term “customer evangelism.” The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world’s smartest business thinkers. They live and work in Chicago.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Creating Customer Evangelists: How Loyal Customers...
Stock Image
Creating Customer Evangelists
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00066933865
Quantity: 3 available
Stock Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Original. Used - Very Good. Seller Inventory # 4-EE-3-0162
Quantity: 2 available
Stock Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_390448267
Quantity: 1 available
Stock Image
Creating Customer Evangelists : How Loyal Customers Become a Volunteer Sales Force
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Original. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP77148732
Quantity: 1 available
Stock Image
Creating Customer Evangelists : How Loyal Customers Become a Volunteer Sales Force
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Original. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP74764210
Quantity: 1 available
Stock Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.66. Seller Inventory # G1419597213I2N00
Quantity: 1 available
Stock Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_438744117
Quantity: 1 available
Seller Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs3474888467
Quantity: 1 available
Stock Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781419597213
Quantity: 1 available
Stock Image
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781419597213
Quantity: 1 available