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Synopsis
In this provocative book, visionary leadership expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational communications. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.worldviewthinking.com
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About the Author
John Marshall Roberts is a behavioral scientist and leading expert on the psychology of strategic communications. He is an outspoken advocate for business innovation, and founder of Worldview Thinking, a strategic consultancy with a single focus: to help forward-thinking organizations drive positive change using the science of worldviews.
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- PublisherBookSurge Publishing
- Publication date2008
- ISBN 10 1419654837
- ISBN 13 9781419654831
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages230
- Rating
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