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That slogan was parodied, joked about by average folks and nationally known comedians alike. But it did what it was supposed to do. Whenever you heard those words you immediately thought of KFWB.
Our first reaction to that slogan was........ 22 mmutes? That would give us a 66-minute hour. How could that be, especially if we, as newscasters were supposed to be accurate? We got our answer........ the number 22 apparently would be remembered more easily than 20 minutes or 25 minutes or 30 minutes. To this day I have not yet figured out how they came to that conclusion but by golly, they were right.
Two days after we started using that slogan, a postcard that we scotch taped to the wall, came from a man who said, "I gave you 22 minutes. You gave me the world. I didn’t like it. I want my 22 minutes back."
YOU GIVE US 22 MINUTES, WE’LL GIVE YOU THE WORLD.
If I had my way, that slogan would be installed in the Promotion Hall of Fame as one of the best slogans ever.
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'We'll Have More Music, Right After The News!' is a lighthearted look at the first thirty years of All News Radio in Los Angeles.Though not a scholarly volume on the philosophy and mechanics of covering news in a major American City, it is a close-up and personal look at how my colleagues and I coped with never ending deadlines, the pressures that come with getting and confirming facts and getting them on the air professionally accurately and as quickly as was possible. The book looks at the humor of a radio newsroom. Not situation comedy humor as in the TV series 'NewsRadio' but the real thing, unexpected and unrehearsed. It becomes the fly on the wall in a room filled with highly educated and highly motivated journalists as they write and report on critical news of the day while maintaining their emotional balance through laughter. You will read of the way tensions in and out of the newsroom were dealt with and you will experience the silliness of a never-ending supply of bloopers. Most of all, you will meet a marvelous group of people who evolved from a staff of talented strangers into a smoothly operating close-knit family. Seller Inventory # 9781420837742
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Klappentextrnrn We ll Have More Music, Right After The News! is a lighthearted look at the first thirty years of All News Radio in Los Angeles.nThough not a scholarly volume on the philosophy and mechanics of covering news in a major American C. Seller Inventory # 447601190