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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors - Hardcover
Synopsis
Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards
Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.
Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.
The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.
A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
"synopsis" may belong to another edition of this title.
Book Description
Treu tackles the architectural history and signage of Main Street and the strip―from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz.
About the Author
Martin Treu is an architect and environmental graphic designer. He is creative director of Treu Design.
"About this title" may belong to another edition of this title.
- PublisherJohns Hopkins University Press
- Publication date2012
- ISBN 10 142140494X
- ISBN 13 9781421404943
- BindingHardcover
- LanguageEnglish
- Number of pages400
- Rating
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors
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Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
Used
Hardcover
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SIGNS, STREETS, AND STOREFRONTS: A History of Architecture and Graphics Along America's Commercial Corridors
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The Johns Hopkins University Press, Baltimore, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. Inscribed by Martin Treu on the front flyleaf. ".addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation." Tall octavo: xii, 384 p. with 39 color plates and 124 figures. Original black paper-covered boards, with gilt titles. A fine copy in a fine dust jacket. Seller Inventory # 77426
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Signs, Streets, and Storefronts : A History of Architecture and Graphics Along America's Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
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Hardcover
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Signs, Streets, and Storefronts : A History of Architecture and Graphics Along America's Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
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Hardcover
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Signs, Streets, and Storefronts (Hardcover)
Published by
Johns Hopkins University Press, Baltimore, MD, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
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Hardcover. Condition: new. Hardcover. "Signs, Streets, and Storefronts" addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781421404943
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
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Signs, Streets, and Storefronts : A History of Architecture and Graphics Along America's Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
Used
Hardcover
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America?s Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
New
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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. 2012. Hardcover. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Num Pages: 400 pages, 173, 134 black & white illustrations, 39 colour illustrations. BIC Classification: AMX; HBJK; KCZ. Category: (P) Professional & Vocational. Dimension: 258 x 206 x 29. Weight in Grams: 1350. . . . . . Seller Inventory # V9781421404943
Quantity: Over 20 available
Stock Image
Signs, Streets, and Storefronts: A History of Architecture and Graphics along America s Commercial Corridors
Published by
Johns Hopkins University Press, 2012
ISBN 10: 142140494X
ISBN 13: 9781421404943
New
Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. 2012. Hardcover. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Num Pages: 400 pages, 173, 134 black & white illustrations, 39 colour illustrations. BIC Classification: AMX; HBJK; KCZ. Category: (P) Professional & Vocational. Dimension: 258 x 206 x 29. Weight in Grams: 1350. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781421404943
Quantity: Over 20 available