Ted Levitt on Marketing - Softcover

Levitt, Ted

Softcover

ISBN 10: 1422102068 ISBN 13: 9781422102060

Publisher: Harvard Business Press, 2006

Synopsis

Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

About this title

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Edition details

• Publisher: Harvard Business Press
• Publication date: 2006
• ISBN 10: 1422102068
• ISBN 13: 9781422102060
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 226