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Synopsis
Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.
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About the Author
Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations.
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- PublisherHarvard Business Review Press
- Publication date2010
- ISBN 10 1422127176
- ISBN 13 9781422127179
- BindingHardcover
- LanguageEnglish
- Number of pages224
- Rating
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Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
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Harvard Business Review Press, 2010
ISBN 10: 1422127176
ISBN 13: 9781422127179
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Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
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Earth, Inc : Using Nature's Rules to Build Sustainable Profits
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ISBN 10: 1422127176
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Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
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Earth, Inc.: Using Nature's Rules to Build Sustainable Profits [Hardcover] Unruh, Gregory
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Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
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Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
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