Items related to Harvard Business Review on Pricing
Synopsis
Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.
This book provides the techniques you'll need to manage your pricing strategy with confidence. A sampling of what you'll find in these pages:
- How to time price changes based on a product's perceived value
- When pricing a new product right is critical, and when the market will allow you room to experiment
- Why small improvements in quality can support big changes in price
How even a tiny improvement toward the "right price" can create real bottom-line results
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About the Author
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Press
- Publication date2008
- ISBN 10 1422146588
- ISBN 13 9781422146583
- BindingPaperback
- Number of pages209
- Rating
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Harvard Business Review on Pricing
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Harvard Business School Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
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Harvard Business Review on Pricing
Published by
Harvard Business Review Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
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Harvard Business Review on Pricing
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Harvard Business Review Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
Used
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Harvard Business Review on Pricing
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Harvard Business Review Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
Used
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Harvard Business Review on Pricing
Published by
Harvard Business Review Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.56. Seller Inventory # G1422146588I3N00
Quantity: 1 available
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Harvard Business Review on Pricing
Published by
Harvard Business Review Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.56. Seller Inventory # G1422146588I3N00
Quantity: 1 available
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Harvard Business Review on Pricing
Published by
Harvard Business Review Press, 2008
ISBN 10: 1422146588
ISBN 13: 9781422146583
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
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