Understanding Michael Porter - Hardcover

Magretta, Joan

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9781422160596: Understanding Michael Porter

Synopsis

Examines and explains the revolutionary business frameworks of Michael Porter, in a book published with full cooperation of Porter, which includes an original Q&A with Porter himself. 25,000 first printing.

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About the Author

Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.

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