Business Protocol: Contemporary American Practice (with Making The Grade Printed Access Card) - Softcover

Robinson

Softcover

ISBN 10: 1424076595 ISBN 13: 9781424076598

Publisher: Atomic Dog, 2009

Synopsis

A practical guide written for undergraduate students of business and for professionals from other countries who are new to the US. It combines business communication and workplace etiquette in one text. The topics are relevant and based in reality: young Morgan Stanley bankers fired for passing around racy e-mails, job applicants who can't get past "voice mail jail," and the ubiquitous question of what to wear, now that the days of the business suit seem numbered.

About this title

About the Author

David Robinson is Lecturer in Marketing at the University of California, Berkeley, and has taught at Stanford, University of San Francisco, and Santa Clara University. He studied at the University of Durham in England and then at Oxford. His Ph.D. in Psychology is from Brown University in Rhode Island and his MBA is from the Unversity of North Carolina, Chapel Hill. Every year more that 1,000 students take his Principles of Business class, and running the class is a good opportunity for him to practice his interest in service operations. Each summer, Dr. Robinson takes students on a Travel Study to the People's Republic of China. Observing intercultural differences in behavior led him to write about American practices that people take for granted.

Edition details

• Publisher: Atomic Dog
• Publication date: 2009
• Language: English
• ISBN 10: 1424076595
• ISBN 13: 9781424076598
• Binding: Paperback
• Edition number: 3
• Number of pages: 322