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Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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- PublisherAtomic Dog Pub Inc
- Publication date2008
- ISBN 10 1426637012
- ISBN 13 9781426637018
- BindingPaperback
- Edition number4
- Number of pages1
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Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications
Published by
Atomic Dog Publishing
(2008)
ISBN 10: 1426637012
ISBN 13: 9781426637018
Used
Paperback
Quantity: 1
Seller:
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.45. Seller Inventory # G1426637012I5N00
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US$ 6.89
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Stock Image
Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications
Published by
Atomic Dog Publishing
(2008)
ISBN 10: 1426637012
ISBN 13: 9781426637018
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.45. Seller Inventory # G1426637012I5N00
Buy Used
US$ 6.89
Convert currency