Making Your Point: Communicating Effectively with Audiences of One to One Million

Bartlett, David

ISBN 10: 1427204535 ISBN 13: 9781427204530

Publisher: Macmillan Audio, 2008

Synopsis

We all need to speak, write and communciate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.

Learn:

-How to devise a simple strategic goal for every interview, meeting, or speech

-How to give your audience your message, but in the way they will be the most receptive to

-How to make messages positive, concrete, and empathetic

-How to use blogs, podcasts and YouTube to promote your message

-How to reach your audience one person at a time

About this title

About the Author

DAVID BARTLETT is an expert in strategic communications and crisis management. He is one of the country's most sought-after communications strategists and executive coaches. He is a former president of the Radio-TV News Directors Association.

Edition details

• Publisher: Macmillan Audio
• Publication date: 2008
• Language: English
• ISBN 10: 1427204535
• ISBN 13: 9781427204530
• Binding: Audio CD