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Studyguide for Global Marketing by Green, Keegan &, ISBN 9780130669988 - Softcover

 
9781428808744: Studyguide for Global Marketing by Green, Keegan &, ISBN 9780130669988
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The excitement, challenges, and controversies of global marketing.

 

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

 

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

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Synopsis:
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.

"About this title" may belong to another edition of this title.

  • PublisherAIPI
  • ISBN 10 1428808744
  • ISBN 13 9781428808744
  • BindingPaperback
  • Number of pages496

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9780132719155: Global Marketing

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ISBN 10:  0132719150 ISBN 13:  9780132719155
Publisher: Pearson College Div, 2012
Softcover

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