The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns - Softcover
Synopsis
- SEM and the Google Ecosystem
- AdWords in Depth
- Marketing with AdWords
- Getting Started with AdWords
- Local Advertising and Location Targeting
- Keyword Strategy
- Creating Ads and Landing Pages
- The Display Network
- Mobile Advertising with AdWords
- Account Management and Optimization
- Google Analytics and Actionable Data
- Testing with WebSite Optimizer
"synopsis" may belong to another edition of this title.
About the Author
Bart Weller is a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ at the local community radio station. His hobbies are clearing deadfall and fixing things. Among the people he admires are Albert Einstein, Alan Kay, Abraham Lincoln, George Carlin, Richard Feynman, and J.J. Cale.
"About this title" may belong to another edition of this title.
