User Experience Innovation: User Centered Design that Works - Softcover

Kraft, Christian

Softcover

ISBN 10: 1430241497 ISBN 13: 9781430241492

Publisher: Apress, 2012

Synopsis

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace.

The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right.

• Provides 17 proven methods for innovating around user experience
• Helps you think beyond the product to the sum total of a customer's experience
• Written by an experienced practitioner holding more than 100 user-experience patents

About this title

About the Author

Christian Kraft has worked 20 years in the mobile phone industry, for three different companies. Fifteen of those years were with Nokia. His focus has been on creating user interfaces and user experience innovation. He is responsible for many of the innovations that made Nokia successful, creating over 100 patents relating to user experience during his fifteen-year tenure with that firm. He is the inventor of threaded SMS chat, a feature that debuted in the highly-successful Nokia 3310 handset. He is also inventor, designer and implementer of the first-ever game for a mobile phone.

Christian is a practitioner, rather than an academic. So prepare for a book with tangible methods to create User Experience Innovation rather than a book on human psychology or deep-dives into UX. 

From the Back Cover

Inside User Experience Innovation, you will find 17 specific methods for creating innovation. These methods are spanning from targeting user needs, relieving pain-point, providing positive surprises and innovating around paradoxes.

Taken together they can help you as a practitioner to create truly successful user experience innovations to help your company or organisation.

You will learn how to:

• Identify target users, their core tasks and needs
• Relieve pain-points and innovate around conflicting user needs
• Provide positive surprises (Wow) and a good first impression
• Create compelling ecosystems surrounding your product
• Develop context awareness/intelligence in your product
• Win the battle against organizational challenges

The approach in User Experience Innovation is backed by 20 years of experience from an author holding more than 100 patents relating to user experience.

From the Inside Flap

About the author:

Christian Kraft has worked more than 20 years in the mobile phone industry and he has invented and created some of the user interfaces and features that made Nokia highly successful during the 1990's and 2000's.

Born in Denmark and being one of the pioneers in the mobile industry in the early 1990's, Christian has gathered a tremendous experience in the user experience area around mobile devices. Christian has a very strong experience in user interface design, feature design, product planning and even UX marketing.

Christian is the sole- or co-inventor of numerous user interface concepts and features from Nokia, sold to more than 1 billion persons in the world.

Christian has more than 100 patents in the UX area, and he is in this book sharing his methods for being creative and innovative. He may likely be one of the top 3 inventors of the mobile industry.

You may visit his homepage at kraftux.com.

What other people say:

Harri Kiljander, PhD, Director User Experience Design, F-Secure Corporation:

"If you are working in a fast-paced new product development project or have just been given the task of figuring out why an earlier product or software release is not a raving success among its targeted user base, this book is for you. Written by a creative and productive user experience designer with a long and successful track record in user experience innovation, this is a practical cookbook for product developers, marketeers, strategists, and user experience practitioners alike.

I learned to know Christian in the late 1990s when we were exploring future mobile phone user interaction opportunities in the corporate research unit of Nokia. That concept design work later found its way to about 1.5 billion Nokia mobile phones running the S40 software platform and user interface. Later on, we collaborated around topics like text input research and the seminal Navi-key user interface design.

During his career, Christian has produced and contributed to numerous innovations and patents in the field of human-computer interaction, and in this book he unfolds his experiences and insights of the user experience what and how, describing recipes to be followed and warning about dead ends to be avoided. Equipped with the user experience toolbox introduced in this book you will get a head start in creating the next product your users and customers will fall in love with."

Michael McKay, Sr Director, Design Language and Mobile Experiences, Yahoo!Design:

"Creating break through innovations is something most companies dream of and pursue. Few have succeeded and many talks and books has been made about the subject. Christian Kraft is one of those authentic innovators who actually has been there and created winning concepts. 100's of patentable concepts that millions of people have used. I had the pleasure of working with Christian while at Nokia, where we joined his unique ideation techniques with User Driven Innovation into a cross organizational ideation hub.

In this book, Christian invites us into his special universe of User Experience Innovation. Christian shares stories from the birth of the Telecom Aera with us - here we are presented with the background of the first game launched in a mobile phone device and several other now iconic features. He shows how the universal values of curiosity, creativity and persistence can drive innovation into the future."

Panu Korhonen, Managing Director, Nordkapp:

"Christian is the most productive inventor that I've ever seen. If you need to get convinced, just check out how many times his name can be found in the patent databases.

Innovation requires creativity, persistence, attention to detail - and a very pragmatic mindset. Christian has all of this - and I'm happy that he is sharing us his secrets behind his innovation power in this practical and helpful book. It's a must read if you want to be a better innovator."

Erik Anderson, Vice President, Strategy, Business Development, and Portfolio Management, Nokia: "I have worked with Christian over many years at Nokia. Christian is a classic "ideas man", one of the most creative at Nokia, with many innovations and patents to his name".

Peter Dam Nielsen, Customer Experience Leader, Schneider Electric:

"I have had the pleasure to work closely with Christian Kraft during almost a decade in Nokia Mobile Phones. During this time, Christian Kraft has been a constant source of inspiration to me and enriched my professional innovation abilities to a degree that made me a key inventor in Nokia and made me dedicate my professional life to constantly seek better and new ways of meeting and exceeding the customer's expectations.

With this book, Christian Kraft has deservedly established himself as one of the pioneers within User Experience Innovation and I am convinced that with this book, not only larger corporations who seek methods to increase creativity and put more focus on innovation but also individuals who want to make innovation more tangible and concretize their ideas into intellectual property rights will have an extremely valuable tool".

Edition details

• Publisher: Apress
• Publication date: 2012
• Language: English
• ISBN 10: 1430241497
• ISBN 13: 9781430241492
• Binding: Paperback
• Edition number: 1
• Number of pages: 248