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Synopsis
The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
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About the Author
Joanna L. Jenkins (PhD, Howard University) is Assistant Professor of Strategic Communication and Advertising at Howard University. She previously taught at American University and Bowie State University. She worked in advertising and as a creative consultant before entering academia.
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- PublisherPeter Lang Inc., International Academic Publishers
- Publication date2015
- ISBN 10 1433126060
- ISBN 13 9781433126062
- BindingPaperback
- LanguageEnglish
- Number of pages198
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The Convergence Crisis: An Impending Paradigm Shift in Advertising
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework. 206 pp. Englisch. Seller Inventory # 9781433126062
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The Convergence Crisis : An Impending Paradigm Shift in Advertising
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework. Seller Inventory # 9781433126062
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framew. Seller Inventory # 117099815
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The Convergence Crisis | An Impending Paradigm Shift in Advertising
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Taschenbuch. Condition: Neu. The Convergence Crisis | An Impending Paradigm Shift in Advertising | Joanna L. Jenkins | Taschenbuch | Paperback | 206 S. | Englisch | 2015 | Peter Lang | EAN 9781433126062 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 104757770
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