Understanding New Media: Extending Marshall McLuhan – Second Edition (Understanding Media Ecology) - Softcover

Logan, Robert K.

Softcover

ISBN 10: 1433131471 ISBN 13: 9781433131479

Publisher: Peter Lang Inc., International Academic Publishers, 2016

Synopsis

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

About this title

About the Author

Robert K. Logan (PhD, MIT, 1965) is Professor Emeritus of Physics and St. Michael’s College Fellow at the University of Toronto. He is the author of many books and articles including Understanding New Media: Extending Marshall McLuhan, (Peter Lang, 2010) and The Future of the Library: From Electric Media to Digital Media (Peter Lang, 2016).

Edition details

• Publisher: Peter Lang Inc., International Academic Publishers
• Publication date: 2016
• Language: English
• ISBN 10: 1433131471
• ISBN 13: 9781433131479
• Binding: Paperback
• Edition number: 2
• Number of pages: 470