Communication in Political Campaigns: Functional Analysis of Election Messages - Softcover

Benoit, William L.

 
9781433188077: Communication in Political Campaigns: Functional Analysis of Election Messages
Softcover
ISBN 10: 1433188074 ISBN 13: 9781433188077
Publisher: Peter Lang Inc., International Academic Publishers, 2022

Synopsis

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

"synopsis" may belong to another edition of this title.

About the Author

William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).

"About this title" may belong to another edition of this title.

Publisher
Peter Lang Inc., International Academic Publishers
Publication date
2022
Language
English
ISBN 10 
1433188074
ISBN 13 
9781433188077
Binding
Paperback
Edition number
2
Number of pages
336