201 Tips to Start and Build Your Own Business (101) - Softcover

Miletsky, Jason I.

Softcover

ISBN 10: 1435455487 ISBN 13: 9781435455481

Publisher: Cengage Learning PTR, 2010

Synopsis

Being your own boss and running your own business has long been a core element of the American dream. 201 Tips to Start and Build Your Own Business is for anybody who is seriously considering starting this journey, as well as for seasoned entrepreneurs who are ready to take their company to the next level. It provides a collection of the 201 most important points any entrepreneur should consider when starting and building a business, ripped directly from the author's years of hard work and personal experience as an entrepreneur. The book is broken up into distinct sections, organizing all points by topics. You'll learn to deal with the variety of issues involved with starting and running your own business, including how to lay the foundation of your business, deal with finances, market your company, work with business partners, and find (and manage) the right employees.

About this title

About the Author

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.

Review

1. Getting Started. Understanding the Basics. Things to Consider. Your Office. Gathering the Necessities. Business Partners. 2. Business Philosophy. Achieving Success. Honesty and Integrity. Growth and Opportunity. Avoiding Traps. Self-Motivation. 3. Business Finance. General Finance Issues. Raising Funds. Managing Accounts Receivable. Payments and Cash Flow Problems. Budgeting. Taxes, Expenses, and the IRS. 4. Sales and Marketing. The Basics of Branding and Marketing. Brand You. Knowing Your Audience. Tactical Tips for Jump Starting Sales. Keeping Customers Coming Back. 5. Working with Employees. The Office Environment. Attracting Quality Candidates. Dealing with Problem Employees. Being a Leader. Policies and Procedures. Project Optimization.

Edition details

• Publisher: Cengage Learning PTR
• Publication date: 2010
• ISBN 10: 1435455487
• ISBN 13: 9781435455481
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 232