How To Complain For Fun And Profit: The Best Guide Ever To Writing Complaint Letters. - Softcover

Silverman, Bruce

Softcover

ISBN 10: 1438284330 ISBN 13: 9781438284330

Publisher: CreateSpace Independent Publishing Platform, 2008

Synopsis

When you're ready to scream, "I've had it up to here and I'm not going to take it anymore," you're ready for How to Complain for Fun and Profit, the best guide ever to how to write complaint letters to airlines, hotels, merchants, manufacturers and more. Yes, you'll learn how to vent your spleen. But much more importantly, Bruce Silverman will teach you how to get something back for your troubles - everything from free airline tickets, luxury hotel suites and south sea cruises to thousands of dollars in cash! Silverman ingeniously - and sometimes hilariously - shares the techniques he's developed over the past 20 years as the "King of Complainers;" you'll never feel powerless again!

About this title

About the Author

Bruce Silverman is one of America's best known and well respected marketing-communication executives. A broad-view strategist, he is probably the only advertising agency executive who ever served as creative director of a top five agency who went on to head one of the largest media planning and buying shops in the world. A long-time board member of the American Association of Advertising Agencies, his 38-year advertising agency career included "C-level" positions at Ogilvy & Mather, Bozell, BBDO/West, Asher/Gould and WongDoody. He was the creative mind behind award winning campaigns for American Express, Merrill Lynch, American Airlines, Pace Picante, Shell, Hershey's, Baskin-Robbins, Coldwell Banker, Sizzler, the California Department of Health Services, SunAmerica, Suzuki, Pabst, Sanyo, Mattel, Greyhound, Armour, and Post cereals. As President/CEO of Partners division of Interpublic's giant Initiative Worldwide, he supervised media planning and buying for Disney, Sega, Carl's Jr., Taco Bell, Albertson's, Acura, Kia, Chevrolet, Bally's Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo! In addition to advising a number of advertising and public relations agencies, media properties, marketing services firms and international advertisers, he is Chairman and CEO of 24/6, Inc., the holding company of Pocket Billboards®, which places advertising on telephone calling cards, as well as a managing partner of Bob Wolf Partners/TPG, a management consulting firm that facilitates media, public relations and interactive agency screening and reviews. He also serves on the board of Triton Marketing as well as on the advisory boards of a number of early stage companies. A graduate of Adelphi University in New York, Bruce is a confirmed theater and arts junkie, a world traveler and a Los Angeles Lakers fan. He was a founding board member of the Los Angeles Children's Museum, and later served as Chairman of the Resource Development Committee of the Starbright Foundation. Bruce is an active member of the Academy of Television Arts & Sciences, the Dean's Advisory Board of UCLA Extension, and serves as a director of the Forensic Expert Witness Association. He speaks frequently on how consumers can speak up for themselves on radio and television. He also frequently makes time to write complaint letters to companies of all types and sizes.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2008
• ISBN 10: 1438284330
• ISBN 13: 9781438284330
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 124