Managerial Economics: A Problem-Solving Approach

Froeb, Luke M.; McCann, Brian

  • 3.71 out of 5 stars
    146 ratings by Goodreads
 
9781439081235: Managerial Economics: A Problem-Solving Approach

Synopsis

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E, International Edition covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E, International Edition your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

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Review

"Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems. This new text does just that."

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Other Popular Editions of the Same Title

9781439077986: Managerial Economics: A Problem-Solving Approach (MBA Series)

Featured Edition

ISBN 10:  1439077983 ISBN 13:  9781439077986
Publisher: Cengage Learning, 2009
Hardcover