The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile!

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9781439215098: The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile!

Incentive programs aren’t new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, and accounts receivable. An incentive program is like a garden hose. Twist the faucet, the water shoots out. But lots of garden hoses have cracks. You don’t want an incentive program that leaks like an old garden hose. Bob Dawson, a nationally recognized expert on incentive return on investment (ROI), brings a unique perspective to incentive program management. His book shows you how to approach incentive programs as an investment rather than just throwing money at ill-chosen merchandise and trips. The book is filled with true stories of programs that succeeded using Dawson’s method and many that failed without it. A running case study shows how Dawson helped a manufacturer earn substantial returns on their incentive program investment.

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From the Author:

If you are involved with incentive program planning and implementation for your company, or you are an incentive industry professional who provides that service to your customers, you have just taken the first step to change your incentive program thinking. Forever. As you browse through this book, the first thing you will notice is the discussion of incentive awards is delayed until Chapter Ten. That postponement is the foundation of this book and the process for creating a true incentive return on investment (ROI). The awards come after you have properly planned your program. Each chapter will take you through the various steps, with each step supported by real customer storiesboth failures and successes. One case study runs throughout the book and shows how that company attained real incentive program ROI. The concepts and methods that are described in this book are not theories. And they surely are not guessing. Guessing has been the engine of incentive programs for years, and that engine is old technology. These methods are based on science. Independent research has proven that incentives work, as you will see. These are concepts and methods that have been successfully implemented in companies of all industries and sizes. I've made that claim in numerous presentations to many business leaders throughout the years. But I always run into the same question: "My business is unique. How do I know this will work in my business?" My reply is simple. "It is not a question of if this will work in your business, but rather how well it will work". The incentive ROI process outlined here will help transform your management of incentive programs. I consider this concept the most under-utilized, yet potentially most valuable management tool available to managers today.

About the Author:

Bob Dawson is the founder of The Business Group, Inc., an incentive marketing consulting firm. With over twenty years experience in the incentive industry, Bob is a recognized expert in the field of Return on Investment for incentive/motivation programs. Bob is actively involved in the ongoing research for the incentive/motivation industry, serving as a member of the Board of Trustees for The Incentive Research Foundation and as Chairman of the Research Committee for The IRF.

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Book Description Booksurge Publishing, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Incentive programs aren t new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, and accounts receivable. An incentive program is like a garden hose. Twist the faucet, the water shoots out. But lots of garden hoses have cracks. You don t want an incentive program that leaks like an old garden hose. Bob Dawson, a nationally recognized expert on incentive return on investment (ROI), brings a unique perspective to incentive program management. His book shows you how to approach incentive programs as an investment rather than just throwing money at ill-chosen merchandise and trips. The book is filled with true stories of programs that succeeded using Dawson s method and many that failed without it. A running case study shows how Dawson helped a manufacturer earn substantial returns on their incentive program investment. Bookseller Inventory # APC9781439215098

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Book Description Booksurge Publishing, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Incentive programs aren t new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, and accounts receivable. An incentive program is like a garden hose. Twist the faucet, the water shoots out. But lots of garden hoses have cracks. You don t want an incentive program that leaks like an old garden hose. Bob Dawson, a nationally recognized expert on incentive return on investment (ROI), brings a unique perspective to incentive program management. His book shows you how to approach incentive programs as an investment rather than just throwing money at ill-chosen merchandise and trips. The book is filled with true stories of programs that succeeded using Dawson s method and many that failed without it. A running case study shows how Dawson helped a manufacturer earn substantial returns on their incentive program investment. Bookseller Inventory # APC9781439215098

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Book Description Booksurge Publishing. Paperback. Book Condition: New. Paperback. 158 pages. Dimensions: 8.9in. x 6.0in. x 0.5in.Incentive programs arent new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, and accounts receivable. An incentive program is like a garden hose. Twist the faucet, the water shoots out. But lots of garden hoses have cracks. You dont want an incentive program that leaks like an old garden hose. Bob Dawson, a nationally recognized expert on incentive return on investment (ROI), brings a unique perspective to incentive program management. His book shows you how to approach incentive programs as an investment rather than just throwing money at ill-chosen merchandise and trips. The book is filled with true stories of programs that succeeded using Dawsons method and many that failed without it. A running case study shows how Dawson helped a manufacturer earn substantial returns on their incentive program investment. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781439215098

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