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How to Write an Inspired Creative Brief - Softcover

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9781440158278: How to Write an Inspired Creative Brief

Synopsis

"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career."

-Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles

"Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration."

-Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

"synopsis" may belong to another edition of this title.

  • PublisherIuniverse Inc
  • Publication date2009
  • ISBN 10 1440158274
  • ISBN 13 9781440158278
  • BindingPaperback
  • LanguageEnglish
  • Number of pages112
  • Rating
    • 3.70 out of 5 stars
      37 ratings by Goodreads

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Ibach, Howard
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ISBN 10: 1440158274 ISBN 13: 9781440158278
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