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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development - Hardcover
Synopsis
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.
This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.
Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
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About the Author
An Adams Media author.
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G144033143XI4N00
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G144033143XI4N00
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G144033143XI3N00
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G144033143XI2N00
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Building Better Brands: A Comp
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Building Better Brands: A Comp
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Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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