Type Teams: The Principles Behind Perfect Type Face Combinations

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9781440335211: Type Teams: The Principles Behind Perfect Type Face Combinations

Every creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question "what's the best typeface combination?" is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together.

  • A book for typographers, graphic designers, and font geeks alike.
  • Type teams are compiled from a pool of two hundred handpicked typeface families.
  • Typefaces from over fifty world-class type foundries and type designers.
  • One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.
  • Thirty two themed sections to allow quick access to the required mood for your individual projects.
  • Ten key principles to help you make the right typeface choices for your creative assignments.
  • Fourteen "tricks" to apply when selecting and combining typefaces from your personal collection.

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About the Author:

Tony Seddon spent 12 years living and working in London, first for a multidisciplinary design consultancy, then as the senior art editor for an illustrated book publisher. Tony now works as a freelance designer, art director, and writer. His books include Graphic Design for Non-designers.

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Book Description FW Publications Inc, United States, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. Every creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question what s the best typeface combination? is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together. A book for typographers, graphic designers, and font geeks alike.Type teams are compiled from a pool of two hundred handpicked typeface families.Typefaces from over fifty world-class type foundries and type designers.One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.Thirty two themed sections to allow quick access to the required mood for your individual projects.Ten key principles to help you make the right typeface choices for your creative assignments.Fourteen tricks to apply when selecting and combining typefaces from your personal collection. Bookseller Inventory # POW9781440335211

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Book Description FW Publications Inc, United States, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. Every creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question what s the best typeface combination? is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together. A book for typographers, graphic designers, and font geeks alike.Type teams are compiled from a pool of two hundred handpicked typeface families.Typefaces from over fifty world-class type foundries and type designers.One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.Thirty two themed sections to allow quick access to the required mood for your individual projects.Ten key principles to help you make the right typeface choices for your creative assignments.Fourteen tricks to apply when selecting and combining typefaces from your personal collection. Bookseller Inventory # POW9781440335211

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Book Description FW Publications Inc, United States, 2015. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Every creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question what s the best typeface combination? is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together. A book for typographers, graphic designers, and font geeks alike.Type teams are compiled from a pool of two hundred handpicked typeface families.Typefaces from over fifty world-class type foundries and type designers.One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.Thirty two themed sections to allow quick access to the required mood for your individual projects.Ten key principles to help you make the right typeface choices for your creative assignments.Fourteen tricks to apply when selecting and combining typefaces from your personal collection. Bookseller Inventory # BZV9781440335211

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