Show Me, Don't Tell Me: Visualizing Communication Strategy - Softcover

Holston, Dave

Softcover

ISBN 10: 1440338973 ISBN 13: 9781440338977

Publisher: HOW Books, 2015

Synopsis

You'll love this communication strategy book if:

• You struggle with effectively conveying messages to your clients or audience
• You work in public relations, marketing, design, or any other industry that uses communication regularly
• You're looking for creative ways to solve communication problems

Fact: Communication is ubiquitous. Fiction: Everyone knows how to communicate effectively. Even if you're someone who considers him or herself a strong communicator, there are still situations in which you might struggle to get your message across in a clear and effective manner - especially if you're in an industry like public relations, marketing, or design. EnterShow Me, Don't Tell Me by Dave Holston. With the help of this book, utilize 75 exercises to help solve strategic communication problems you may encounter. Using drawings, words, images, mapping, role-playing, stories, and more, discover new ways to spark creativity, problem solve, and engage clients and audiences on a deeper level.

About this title

About the Author

Dave Holston has 25 years experience working in the fields of public affairs, marketing, advertising, communication planning and design management for some of the world's largest organizations helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. He is the author ofThe Strategic Designer and Design for Online Engagement.

Edition details

• Publisher: HOW Books
• Publication date: 2015
• Language: English
• ISBN 10: 1440338973
• ISBN 13: 9781440338977
• Binding: Paperback
• Number of pages: 224