Nets, Locks and Erasers.: The only three things people ever really buy.

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9781442174153: Nets, Locks and Erasers.: The only three things people ever really buy.

There's one big mistake that nearly all students (and many business owners) make when creating ad concepts. They ask the wrong question before they start thinking of ideas. This book can help you avoid that mistake. It gives ad students of all ages -- especially visual thinkers -- a new way of learning one of the most important insights of Hopkins, Reeves, Maslow, Sullivan, Godin and others. It's the lesson of relevance. This first-step guide will teach the reader the first question they must ask before they spend one minute of their time exploring visual or verbal ideas.

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About the Author:

Sean Trapani is a professor of advertising at one of the largest and most prestigious universities for the fine and commercial arts. He is a national award-winning advertising copywriter with close to 20 years experience.

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Trapani, Sean/ Lisko, Tim/ Novak, Art/ Hadley, Lindsay
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Book Description Createspace Independent Pub, 2009. Paperback. Book Condition: New. Tim Lisko (illustrator). Language: English . Brand New Book. There s one big mistake that nearly all students (and many business owners) make when creating ad concepts. They ask the wrong question before they start thinking of ideas.This book can help you avoid that mistake. It gives ad students of all ages -- especially visual thinkers -- a new way of learning one of the most important insights of Hopkins, Reeves, Maslow, Sullivan, Godin and others. It s the lesson of relevance.This first-step guide will teach the reader the first question they must ask before they spend one minute of their time exploring visual or verbal ideas. Bookseller Inventory # AAS9781442174153

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Sean Trapani
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Book Description Createspace Independent Pub, 2009. Paperback. Book Condition: New. Tim Lisko (illustrator). Language: English . Brand New Book. There s one big mistake that nearly all students (and many business owners) make when creating ad concepts. They ask the wrong question before they start thinking of ideas.This book can help you avoid that mistake. It gives ad students of all ages -- especially visual thinkers -- a new way of learning one of the most important insights of Hopkins, Reeves, Maslow, Sullivan, Godin and others. It s the lesson of relevance.This first-step guide will teach the reader the first question they must ask before they spend one minute of their time exploring visual or verbal ideas. Bookseller Inventory # AAS9781442174153

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Book Description CreateSpace, 2009. Paperback. Book Condition: Brand New. 26 pages. 8.20x8.20x0.20 inches. This item is printed on demand. Bookseller Inventory # z-1442174153

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