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There's one big mistake that nearly all students (and many business owners) make when creating ad concepts. They ask the wrong question before they start thinking of ideas. This book can help you avoid that mistake. It gives ad students of all ages -- especially visual thinkers -- a new way of learning one of the most important insights of Hopkins, Reeves, Maslow, Sullivan, Godin and others. It's the lesson of relevance. This first-step guide will teach the reader the first question they must ask before they spend one minute of their time exploring visual or verbal ideas.
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About the Author:
Sean Trapani is a professor of advertising at one of the largest and most prestigious universities for the fine and commercial arts. He is a national award-winning advertising copywriter with close to 20 years experience.
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- PublisherCreateSpace Independent Publishing Platform
- Publication date2009
- ISBN 10 1442174153
- ISBN 13 9781442174153
- BindingPaperback
- Number of pages26
- EditorNovak Art
- IllustratorLisko Tim, Lieberman Julie
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Nets, Locks and Erasers.: The only three things people ever really buy.
Published by
CreateSpace Independent Publishing Platform
(2009)
ISBN 10: 1442174153
ISBN 13: 9781442174153
Used
Softcover
Quantity: 1
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Book Description Condition: Very Good. Lisko, Tim; Lieberman, Julie (illustrator). Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # E12A-02244
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