Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

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9781442206717: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media.

Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

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About the Author:

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Review:

Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public speaking, and voter impact, and do so in a highly readable style. Both students and faculty will love this book, and find it very engaging. (Darrell West, Brookings Institution)

Here, in one compact and highly informative volume, is everything you need to know about campaign communications―from speeches and TV to debates and the internet. The authors even explain when and how candidates should apologize for the inevitable gaffes along the trail! (Larry J. Sabato, director, University of Virginia Center for Politics)

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9781442206724: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

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ISBN 10:  1442206721 ISBN 13:  9781442206724
Publisher: Rowman & Littlefield Publishers, 2011
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