Museum Branding: How to Create and Maintain Image, Loyalty, and Support - Softcover

Wallace, Margot

Softcover

ISBN 10: 1442263458 ISBN 13: 9781442263451

Publisher: Rowman & Littlefield Publishers, 2016

Synopsis

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

About this title

About the Author:

Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

Review:

"As an academic museum professional with a small staff, I understand all too well the need to wear numerous hats. From program administrator to K-12 educator, many of us in the field can also add marketing and web design to a growing list of job responsibilities. Professor Wallace’s publication, Museum Branding: How to Create and Maintain Image, Loyalty, and Support, does a masterful job outlining the nuts and bolts of museum branding. Building and maintaining a positive brand identity in our communities is essential to the success of any museum’s educational mission." (Craig Hadley, Director/Curator of Exhibitions and University Collections, DePauw University)

About this edition

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2016
• ISBN 10: 1442263458
• ISBN 13: 9781442263451
• Binding: Paperback
• Edition number: 2
• Number of pages: 340